The Effect of Product Diversification and Company Size on Company Profitability Case Study on UD Setya Abadi D.M

Authors

  • Vindi Atika FATMAWATI Universitas Pembangunan Nasional, Veteran Jawa Timur
  • Nanik HARIYANA Universitas Pembangunan Nasional, Veteran Jawa Timur

DOI:

https://doi.org/10.38142/ijssc.v2i1.136

Keywords:

Product Diversification, Company Size, Profitability

Abstract

Purpose:

Product diversification is how a business can develop types of products both related to the central business and as substitutes and contemporary products. According to Ansoff (1957), diversification is related to product and quantity changes. This research aims to prove whether prodct diversification and company size increase profits so that business actors can decide on the proper steps in future business steps.

Methodology:

The method used in this research is multiple linear regression using the SPSS for Windows version 26 application. In this research, there are two independent variables and one dependent variable. The independent variable comprises product diversification and company size, while the dependent variable is company profitability.

Findings:

According to the data processing results using the multiple linear regression method, company profitability was positively influenced by product diversification and company size.

Implication:

Product diversification is carried out by adding product variants from a company and by requiring innovation that can differentiate one's product from other companies' products, which can place one's product above competitors' products.

Downloads

Download data is not yet available.

References

Almumtazah, N., Azizah, N., Putri, Y. L., Negeri, I., & Ampel, S. (2021). Prediksi Jumlah Mahasiswa Baru Menggunakan Metode Regresi Linier Sederhana. 18, 31–40. https://doi.org/10.22487/2540766X.2021.v18.i1.15465

Ansoff, H. I. (1957). Strategies for Diversification. Harvard Business Review, 35(5), 113-124.

Chakraborty, A., Singh, M., Lucy, D., & Ridland, P. (2007). Predator-Prey Model with Prey-Taxis and Diffusion. Mathematical and Computer Modelling, 46(3-4), pp. 482–498. https://doi.org/10.1016/j.mcm.2006.10.010

Chynthiawati, L., & Jonnardi, J. (2022). Pengaruh Profitabilitas, Leverage, Pertumbuhan Perusahaan, dan Likuiditas terhadap Nilai Perusahaan. Jurnal Paradigma Akuntansi, 4(4), 1589–1599. https://doi.org/10.24912/jpa.v4i4.21390

Fransisca, E., & Widjaja, I. (2019). Pengaruh Leverage, Likuiditas, Pertumbuhan Penjualan dan Ukuran Perusahaan terhadap Profitabilitas Perusahaan Manufaktur. Jurnal Manajerial Dan Kewirausahaan, 1(2), 199. https://doi.org/10.24912/jmk.v1i2.5079

Hermawati, A., Isma, Y. El, & Mas, N. (2018). Strategi Bersaing: Batik Malangan Konvensional melalui Diversifikasi Produk Batik Kombinasi pada Ukm Kelurahan Merjosari Malang. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(1), 11–23. https://doi.org/10.32812/jibeka.v11i1.23

Lorenza, D., Kadir, M. A., & Sjahruddin, H. (2020). Pengaruh Struktur Modal dan Ukuran Perusahaan terhadap Profitabilitas pada Perusahaan Otomotif yang Terdaftar di Bursa Efek Indonesia. Jurnal Ekonomi Manajemen, 6(1), 13–20. https://doi.org/10.37058/jem.v6i1.1544

Kasmir, S. (2016, January). The Mondragon Cooperatives and Global Capitalism: A Critical Analysis. In New Labor Forum (Vol. 25, No. 1, pp. 52–59). Sage CA: Los Angeles, CA: SAGE Publications. https://doi.org/10.1177/1095796015620424

Mahanani, H. T., & Kartika, A. (2022). Pengaruh Struktur Modal, Likuiditas, Ukuran Perusahaan, dan Profitabilitas terhadap Nilai Perusahaan. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 5(1), 360–372. https://doi.org/10.32670/fairvalue.v5i1.2280

Muharramah, R., & Hakim, M. Z. (2021). Ukuran Perusahaan, Profitabilitas terhadap Nilai Perusahaan. Prosiding Seminar Nasional Ekonomi dan Bisnis, 2017, 569–576. https://www.idx.co.id/

Muhartini, A. A., Sahroni, O., Rahmawati, S. D., Mahuda, I., Bangsa, U. B., Linear, R. S., & Banten, P. (2021). Analisis Peramalan Jumlah Penerimaan Mahasiswa Baru dengan Menggunakan Metode Regresi Linear Sederhana. 1(1), 17–23.

Okmayura, F., Vitriani, Herlandy, P. B., Hayami, R., & Diansyah, R. (2022). Peningkatan Omzet Penjualan melalui diversifikasi Produk dan Toko Online pada UMKM Al Baik Food Saat Pandemi Covid-19. ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917), 2(1), 17–21. https://doi.org/10.37859/abdimasekodiksosiora.v2i1.3522

Pervan, M., & Višić, J. (2012). Influence of Firm Size on its Business Success. Croatian Operational Research Review, 3(1), 213-223.

Priyatno, D. (2023). Olah Data Sendiri Analisis Regresi Linier dengan SPSS dan Analisis Regresi Data Panel dengan Eviews. Penerbit Andi.

Rudangga, I Gusti Ngurah Gede dan Gede Merta Sudiarta. (2016). Pengaruh Ukuran Perusahaan, Leverage, dan Profitabilitas terhadap Nilai Perusahaan. E-Jurnal Manajemen Unud, Vol. 5, No. 7: 4394-4422.

Sibarani, G. P., & Shanti, S. (2023). Pengaruh Diversifikasi Produk, Leverage, Profitabilitas, dan Ukuran Perusahaan terhadap Pengungkapan Sumber Daya Manusia. Jurnal Ilmiah Mahasiswa Akuntansi, 12(1), 63–75. https://doi.org/10.33508/jima.v12i1.4834

Sriayuni, N. E., Darmawan, D. P., & Ustriyana, I. N. G. (2022). Pengaruh Diversifikasi Produk Kopi Banyuatis terhadap Profitabilitas di CV. Pusaka Bali Persada. Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism), 655. https://doi.org/10.24843/jaa.2022.v11.i02.p16

Ukuran, D., Terhadap, P., Sinarti, P., & Darmajati, J. (2019). Pengaruh Leverage, Diversifikasi Produk. Journal of Applied Managerial Accounting, 3(1).

Downloads

Published

2024-01-31