Optimizing Village Tourism Businesses with the Business Model Canvas: A Strategic Approach
DOI:
https://doi.org/10.38142/jebd.v2i4.216Keywords:
Village tourism;, business model canvas;, Bali, Munggu, MekotekAbstract
Purpose:
Local wisdom-based tourism has become a prominent trend as it provides authentic experiences for tourists while supporting environmental and cultural sustainability. This study aims to optimize the management of Munggu Tourism Village, Bali, by implementing the Business Model Canvas (BMC). Munggu Tourism Village holds rich tourism potential, including the Mekotek tradition, natural landscapes, traditional cuisine, and arts.
Methodology:
The research employs a qualitative approach, utilizing observation, in-depth interviews, and Focus Group Discussions (FGD) involving key stakeholders, such as village officials, traditional leaders, and local entrepreneurs. The findings reveal that the application of BMC facilitates mapping the nine essential elements of a business model, such as customer segments, value propositions, and distribution channels.
Findings:
This study offers practical contributions to the development of local wisdom-based tourism and serves as a strategic guide for creating leading tourism destinations. The theoretical implications include flexibility in long-term business planning and the ease of updating business models to adapt to market dynamics. Future research is recommended to apply BMC to tourism villages operating for over a year to evaluate its long-term impact.
Implication:
This study confirms that the Business Model Canvas BMC is a strategic tool that effectively supports the sustainable development of tourism villages based on local wisdom. The findings provide practical guidance for tourism village managers and government authorities in designing effective business strategies, empowering local communities, and maintaining the attractions of the destination,
Downloads
References
Becker, M., & Bröcker, J. O. (2021). Business Model Canvas-Overview of the main advantages and disadvantages.
Braun, A. T., Schöllhammer, O., & Rosenkranz, B. (2021). Adaptation of the business model canvas template to develop business models for the circular economy. Procedia Cirp, 99, 698-702.
Carter, M., & Carter, C. (2020). The creative business model canvas. Social Enterprise Journal, 16(2), 141-158.
Lechuga, A. G., Robles, G. C., Soto, K. C. A., & Ackerman, M. A. M. (2023). The integration of the business model canvas and the service blueprinting to assist the conceptual design of new product-service systems. Journal of Cleaner Production, 415, 137801.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Rencana Strategis Kementerian Pariwisata dan Ekonomi Kreatif/Badan Pariwisata dan Ekonomi Kreatif, 2020-2024. www.kemenparekraf.go.id
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Sadikin, A., Naim, S., Asmara, M. A., Hierdawati, T., & Boari, Y. (2023). Innovative strategies for MSME business growth with the business model canvas approach. Enrichment: Journal of Management, 13(2), 1478-1484.
Sparviero, S. (2019). The case for a socially oriented business model canvas: The social enterprise model canvas. Journal of social entrepreneurship, 10(2), 232-251.
Sumarjiyanto, N. (2020). Beberapa masalah dalam pengembangan pariwisata di Indonesia. Jurnal Khatulistiwa Informatika, 7(2), 124-131.
Yunita, D., & Sekarningrum, B. (2020). Integrasi Potensi Wirausaha Dalam Mewujudkan Citaman Sebagai Desa Wisata. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(3), 389-397.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Ni Putu Nita ANGGRAINI, Ni Wayan Eka MITARIANI, I Gusti Ayu IMBAYANI, Desak Dwita Amanda PRAMUDIAH, Luh Komang YANI
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons Attribution-NonCommercial 4.0 International License.
