The Influence of Store Atmosphere, Customer Experience, and Price Perception on Repurchase Intention at Mietime Woah, Badung

I Putu Bagas Pratama Putra; I Made Suniastha Amerta; Ida Ayu Agung Idawati

doi:10.38142/jebd.v4i1.444

Authors

I Putu Bagas Pratama Putra Universitas Warmadewa, Indonesia
I Made Suniastha Amerta Universitas Warmadewa, Indonesia
Ida Ayu Agung Idawati Universitas Warmadewa, Indonesia

DOI:

https://doi.org/10.38142/jebd.v4i1.444

Keywords:

Store Atmosphere, Customer Experience, Price Perception, Repurchase Intention

Abstract

Purpose:
This study examines the effects of store atmosphere, customer experience, and price perception on repurchase intention among Mietime Woah consumers in Badung.
Methodology:
A quantitative associative design was applied to 98 respondents. The sample size was determined using the Slovin formula, respondents were selected through non-probability purposive sampling, and the data were analyzed using multiple linear regression after instrument and classical-assumption testing.
Findings:
Store atmosphere, customer experience, and price perception each have a positive and statistically significant effect on repurchase intention. The model explains 88.5% of the variation in repurchase intention based on adjusted R-squared.
Implication:
Woah consumers in Badung in 2024. The study employs a quantitative associative design and applies multiple linear regression to data from 98 respondents. Data were gathered through the distribution of Likert-scale questionnaires. The sample size was determined using the Slovin formula, and the instruments as well as classical assumption tests were conducted to ensure the validity and reliability of the data. The results show that each independent variable has a positive and statistically significant effect on Repurchase Intention. These findings suggest that improvements in Store Atmosphere, stronger Customer Experience, and a more favorable Price Perception are associated with higher Repurchase Intention. Accordingly, it is recommended that Mietime Woah management continue to refine Store Atmosphere, systematically enhance Customer Experience, and sustain and reinforce Price Perception to remain competitive and to stimulate consumers’ Repurchase Intention.

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