The Influence of Product Quality, Prices and Promotions on Customer Loyalty UD. Setya Abadi D.M
DOI:
https://doi.org/10.38142/jebd.v2i1.122Keywords:
Product Quality, Price, Promotion, Customer LoyaltyAbstract
Purpose:
In today's competitive business era, maintaining customer loyalty is one of the critical factors for the long-term success of a company. This research aims to determine the impact of product quality, Price, and promotion on customer loyalty. This research was conducted at UD. Setya Abadi D.M in October 2023.
Methodology:
The method used is a quantitative study using primary data. Primary data was obtained from research participants through online Google forms and questionnaires. The population in this study were all buyers of UD. Setya Abadi D.M. This research uses 12 indicators, so the test estimate is 75-150. Based on these considerations, the test size for this research was set at 100 respondents.
Findings:
Based on the research conducted, the conclusion of this research states that product quality has a significant influence on customer loyalty. It means that the higher the quality of the product, the greater the consumer's loyalty to the product.
Implication:
Price has an essential impact on customer loyalty. It means that the higher the product price, the higher the consumer's dependence on that product. Promotion has an essential impact on customer loyalty. It means that the better the promotion, the higher the customer loyalty.
Downloads
References
Adinata, R. (2019). Representasi Maskulinitas dalam Web Series Analisis Semiotik dalam Axelerate the Series & Malam Minggu Miko (Doctoral dissertation, Universitas Islam Indonesia).
Alamsyah, J. (2022). Analisis Pengaruh Kualitas Produk, Promosi dan Harga terhadap Loyalitas Konsumen Restoran Anugerah Jaya. Jurnal Mitra Manajemen, 6(9), 549-562. https://doi.org/10.52160/ejmm.v6i9.647
Apriani, Y. (2021). Pengaruh Harga dan Promosi Terhadap Keputusan Membeli Konsumen Muslim Frozen Food (Studi pada Fafana Frozen Kota Bengkulu) (Doctoral dissertation, UIN FAS Bengkulu).
Ardiansyah, A. (2014). Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Air Minum Isi Ulang “BIRU” (Studi Kasus Pada Masyarakat Ketintang Surabaya). Jurnal Pendidikan Tata Niaga. International Journal of Hospitality Management, 35, 89-99.
Ati, D. P., & Hastuti, S. M. (2022). Pengaruh Harga, Kualitas Produk dan Cita Rasa terhadap Kepuasan Konsumen Belfoods. Otonomi, 22(2), 266-276. https://doi.org/10.32503/otonomi.v22i2.2898
Darwin, L., Arai, S., Efendi, M., Marisi, B. (2019). “Analysis of Mediation Effect of Consumer Trust on Consumer Loyalty” (International Journal of Scientific & Technology Research Volume 8, Issue 08, August 2019).
Edisi, I. Aprisal, D. (2017). Pengaruh Kualitas Produk. Harga, Promosi dan Lokasi terhadap Keputusan Pembelian. eJournal Ilmu Administrasi Bisnis.
Hasanah, I. (2019). Pengaruh Harga, Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan sebagai Variabel Intervening. Jurnal Penelitian, 4.
Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Ho-Ming, O. (2012). Principles of Marketing: An Asian Perspective. Pearson/Prentice-Hall.
Kotler, P., & Keller, K. L. (2009). Menejemen Pemasaran. Penerbit: Erlanggga. Jakarta.
Krisnawang, I. A. (2020). Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Loyalitas Pelanggan pada PT. Inspirasi Kuliner Indonesia di Surabaya (Doctoral Dissertation, Stie Mahardhika Surabaya).
Mariansyah, A., & Syarif, A. (2020). Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan Konsumen Cafe Kabalu. Jurnal Ilmiah Bina Manajemen, 3(2), 134-146. https://doi.org/10.24912/jmbk.v3i4.4997
Melnikas, B. (2009). Sustainable Development and Creation of the Knowledge-Based Society: The New Challenges and Strategic Decisions. Public Administration (16484541), 2(22).
Mullins, O. Larreche & Boyd. (2005). Marketing Management: A Strategic Decision-Making Approach, Fifth Edition. The MacGraw-Hill Company. New York.
Murtyaningtyas, A. (2019). Pengaruh Kualitas Produk, Promosi, Harga, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Pradana, A. A. G. W. A., Kawisana, P. G. W. P., & Indriyani, N. M. V. (2023). Factors Affecting Motor Vehicle Taxpayer Compliance. Journal of Entrepreneurial and Business Diversity, 1(2), 121-126. https://doi.org/10.38142/jebd.v1i2.85
Restu Putri Kemuning, R. (2021). Pengaruh Kualitas Produk dan Media Promosi terhadap Loyalitas Pelanggan melalui Kepuasan Konsumen pada Internet Indihome (Studi Pengguna di RW 09 Jl. Kebon Kelapa, Utan Kayu Selatan) (Doctoral dissertation, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta).
Rusandry, R. (2023). The Effectiveness of Providing Business Capital Loans in Developing Women's Entrepreneurial Soul. Journal of Entrepreneurial and Business Diversity, 1(2), 137–142. https://doi.org/10.38142/jebd.v1i2.107
Saidani, B., & Arifin, S. (2012). Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen dan Minat Beli pada Ranch Market. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 3(1), 1-22. https://doi.org/10.21009/JRMSI.008.1.01
Sumadji, P., & Pratama, Y. (2006). Kamus Ekonomi. (No Title).
Uchenna, A. I., Uchechi, A., & Ele, C. B. (2023). Stochastic Analysis of Markov Chain in Finite State: Empirical Evidence on Nigerian Current Account Net Movements. Journal of Entrepreneurial and Business Diversity, 1(2), 152-163. https://doi.org/10.38142/jebd.v1i2.112
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Vika ANIKAWATI, Nanik HARIYANA
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons Attribution-NonCommercial 4.0 International License.
