The Effect of Product Quality, Price, And Service Quality on Purchase Intention at Pison Coffee in Petitenget, Badung

I Kadek Dwi Arsana; Putu Ayu Sita Laksmi; A.A. Istri Krisna Gangga Dewi

doi:10.38142/jebd.v4i4.455

Authors

I Kadek Dwi Arsana Universitas Warmadewa, Indonesia
Putu Ayu Sita Laksmi Universitas Warmadewa, Indonesia
A.A. Istri Krisna Gangga Dewi Universitas Warmadewa, Indonesia

DOI:

https://doi.org/10.38142/jebd.v4i4.455

Keywords:

Product quality, Price, Service quality, Purchase intention

Abstract

Purpose:
This study investigates the effects of product quality, price, and service quality on purchase intention at Pison Coffee in Petitenget, Badung. The research population consisted of customers who had visited the establishment.
Methodology:
A sample of 98 respondents was determined using the Slovin formula. Primary and secondary data were collected through observation, document review, structured interviews, and questionnaires. The data were analysed using multiple linear regression with partial and simultaneous hypothesis tests (t-tests and F-test), supported by SPSS version 26.
Findings:
The findings indicate that product quality, price, and service quality jointly have a positive and statistically significant effect on purchase intention. Individually, each of the three independent variables also has a positive and significant relationship with purchase intention.
Implication:
These findings highlight the importance of maintaining consistent product standards, setting appropriate prices, and improving service performance to strengthen customers’ intentions to purchase products at Pison Coffee.

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